PROJECT OVERVIEW
Unleash your creativity with Thinkflow, the mobile app that fuels your brainstorming fire. Overcome creative blocks with personalized prompts, organize your ideas on infinite brainstorming boards, and collaborate effortlessly with others. Thinkflow helps you transform those initial sparks into polished projects, streamlining your creative journey from inspiration to realization.
Wireframe Sketches
TIME FRAME
3 Weeks
ROLE
Research
System Design
Interaction Design
Visual Design
Motion Design
TOOLS
Figma
Adobe XD
Illustrator
Photoshop
After Effect
MENTOR
Raina Maes
Context
Thinkflow, the mobile app designed for design, product, and art professionals, tackles creative blocks head-on. Unlike competitors with random prompts or limited functionality, Thinkflow empowers you to find targeted inspiration through searchable prompts. Collaborate seamlessly, develop and refine ideas, and keep your creative flow going - all within the all-in-one brainstorming app that helps you turn ideas into reality.
Initial Ideas
Target Users
Age: 18-45, both gender
Design professionals
Who needs lateral thinking to seek the most effective solutions to any design problem.
Who desires to generate ideas, challenge conventions, and bring up new perspectives.
Research Methods
Online research
Screening survey using online forms
In-person interview
How Might We Questions
01 How might we make Thinkflow's prompts even more effective at sparking diverse and innovative ideas for users?
02 How might we ensure users can efficiently filter and organize the vast amount of ideas generated within Thinkflow?
03 How might we encourage collaboration within Thinkflow, enabling users to share boards, brainstorm together, and build upon each other's ideas?
Research Goals
Understand user needs and pain points: Identify specific design challenges and evaluate current brainstorming habits.
Assess user perception of AI: Gauge user comfort and expectations for AI integration in creative tools.
Analyze competitor strengths and weaknesses: Identify unique selling points for Thinkflow.
Evaluate app usability and UI: Conduct user testing to assess ease of use and functionality.
Define success metrics and experiment: Track user engagement, idea generation, and overall satisfaction.
Research Summary
“In a study, it was discovered that individuals who were exposed to various types of stimuli, including pictures, words, and objects, produced more innovative ideas during a subsequent task compared to those who had access to a more restricted range of stimuli.”
Participants in the study exposed to a wider range of stimuli exhibited greater creativity in a subsequent task compared to those with limited exposure.
This finding holds significant relevance for Thinkflow. By offering a diverse collection of prompts and inspiration sources, the app aims to act as a catalyst for users, potentially mirroring the study's findings. Thinkflow's approach provides users with various stimuli (potentially including images, keywords, or object descriptions) to spark creative thinking and potentially enhance the generation of innovative ideas throughout their brainstorming sessions.
Competitor Analysis
I delved into the competitive landscape by identifying Thinkflow's key rivals, analyzing their features, and strategically differentiating Thinkflow by highlighting its unique strengths.
Competitor Differentiation Summary
Thinkflow stands out from the competition by offering several unique functionalities:
Searchable prompts: This allows users to find specific prompts or inspiration tailored to their needs, unlike competitors like Brainsparker which only offer random prompts.
Scheduling and notification capabilities: This empowers users to plan and manage their brainstorming sessions, setting reminders and ensuring they stay on track. Neither Brainsparker nor Miro currently offer this functionality.
By combining these features, Thinkflow positions itself as a more comprehensive and user-friendly solution for design professionals seeking to enhance their creative brainstorming process.
User Surveys & Interviews
Are you interested in a prompt-generating app for creativity?
75%
Expresses interest in a tool that generates prompts
How confident do you feel in using online platforms to generate new ideas?
3/10
Uses social media for new ideas
What features would be most valuable to you in a brainstorming app like Thinkflow?
Effective search and filtering options
High-quality, diverse prompts
Idea organization and management
Collaboration features
Findings & Pain Points
01 Users struggle with finding relevant and specific inspiration online
02 Current online platforms offer a broad range of unfiltered inspiration, making it difficult to find specific ideas.
03 Existing brainstorming tools may not cater to diverse user needs and preferences.
Problem Statement
Designers, art directors, and product managers often struggle with creative blocks and lack efficient tools to find targeted inspiration and manage their brainstorming process effectively. This can lead to delays, frustration, and difficulty in generating innovative ideas.
Task Flow 1
To lead the brainstorming session that will help the junior designers gain confidence in their ideation process.
Task Flow 2
To generate more ideas on the defined design problem for the project.
Task Flow 3
To schedule and manage the brainstorm sessions within the single platform.
User Persona
Lo-FI Wireframe
Moodboard
Key Features
01
Home Page
Mobile apps enable users to generate ideas remotely.
The user opens the think flow app and lands on the home screen.
02
Board Page
The user adds the prompt card to the new board and star ideating. The prompt card is minimized and the user can expand it using the plus icon in the middle.
03
Prompt Page
After browsing the recommend prompts, they see the details of the prompts.
04
Calendar Page
The user schedules a brainstorming meeting with another user.
01
Desktop Home Page
Desktop versions allow designers to share ideas in real time and generate prompts for brainstorming meetings.
The user opens the think flow app and lands on the home screen.
02
Desktop Board Page
The board is used to add prompts and other ideas, and users keep thinking about them.
Takeaway
1
UNDERSTAND THE USERS
While testing and exploring various solution aspects for users, I realized that consistent brainstorming is vital in fostering creativity. This experience provided an excellent opportunity for me to empathize with users struggling with the brainstorming process and offer a solution that activates their subconscious ideas.
Working on the Thinkflow project has allowed me to develop empathy for users who encounter difficulties in initiating the brainstorming process. I discovered that Thinkflow's groundbreaking system effectively stimulates creativity by offering a diverse range of prompts and a digital whiteboard that users can access anytime, providing them with the necessary tools to generate ideas and overcome any initial obstacles.
BRING TOGETHER THE SOLUTION
2
3
During the design process, I collaborated with developers to obtain their perspectives on the essential features. This allowed me to gain insights into critical aspects from their point of view and identify leverage points quickly.
LEARN THROUGH PROCESS
Other Projects
Give directions to people about how to organize their home to build their habit of organizing.
Stream your favorite content at home and share the reactions with others.
Share your experience with the people who are seeking specialized knowledge.